traffic, captain beefheart, steppenwolf, albert king, colosseum, and many others will appear at the north midlands' own equivalent of the 'isle of wight festival'. held on a 50-acre site near newcastle-under-lyme on the spring bank holiday weekend of may 22, 23 and 24, it will be called the hollywood music festival.

beefheart and steppenwolf will be coming over specially for the festival, and the management is currently negotiating for john and yoko lennon, canned heat, led zeppelin, ginger baker's airforce, jack bruce, arlo guthrie and the steve miller band. quintessence, trader horne, and the radha krishna temple are certain, but king crimson, who have been booked, is uncertain.

a fun fair and other attractions are planned for the festival, with marquees providing all-night contemporary films, plays, and disc jockeys. car parks, camping sites, food, and other facilities are promised by the organisers, who say that they can cope with an audience of 200,000 people.

tickets, which will go on sale in the next fortnight, will be 50 shilling for the three days.

a later ad revealed that the festival had shrunk to two days, and beefheart was supposed to play on sunday evening....

england 4 april 1970 MELODY MAKER

but things sometimes don't go the way they have been planned. the definitive flyer for the music weekend made clear that...: captain beefheart and the magic band had (been) withdrawn!